Brochure Design for Financial Planner
Ben Walden, a certified financial planner in Lindsay, ON needed a brochure that would appeal to his senior audience.
We wrote clear text to describe Ben's services and the advantages of working with him. These benefits were reinforced with client testimonials. Because of the conservative nature of his business, a straight-forward design was chosen, and the font size was kept large enough for all to read.
We based the 4-fold brochure colour scheme on the ScotiaMcLeod™ logo, and the clothing Ben and his associate, Diane, wore in their photos. Finally, by including stock photos of seniors, the brochure was kept visually appealing and focused on the target market.
