Logo, Business Card & Letterhead Design for HR Consultants

Chrysalis Group consults with corporate human resource departments wanting to develop effective performance reward programs for their employees. Although president Janet Hardy liked their original bright yellow butterfly logo, she wanted a modern brand identity that was more gender-neutral.

We updated the colour scheme and design of the butterfly, and chose a more modern font for the company name to complete the logo. The coordinating 2-sided business cards, letterhead and PowerPoint template Walden created, will certainly help Chrysalis Group take flight.