Toronto Custom Business Card & Letterhead Design

Michael Gatbonton, owner of Optimal Movement, came to Walden for a complete corporate identity overhaul. Previously a broad-based personal trainer, Michael decided to focus on helping people optimize their functional movement. He had been unhappy with the work of a previous logo designer, so was relieved to discover we dove deeply into his fitness philosophy, in order to represent his company properly.

We suggested renaming his business Optimal Movement, registered a domain name for him, and then took photos of Michael performing the specific movements he taught his clients. We created his logo based on one of these movements.

Michael was so pleased with this design, he had us create his business cards, letterhead, and print advertising.