Banner Ad Design for Newspaper
Before we designed his brochure and website, certified financial planner Ben Walden asked us to create a series of banner ads for a Lindsay community newspaper. Building a trusted, recognizable presence is essential in print advertising, so we created a template to give all his ads a consistent appearance – while paying strict attention to the promotional guidelines of ScotiaMcLeod™.
Using Photoshop, we removed Ben and Diane from their original individual photos and created a strong unified image of the team. The banner template was then created in Illustrator, giving us complete control of the logos and text to be inserted into various ads.
