Retail Food Packaging Designer in Toronto: Smoked Salmon



Central-Epicure has a long history of providing quality smoked fish products to Ontario supermarkets like Loblaws. With changing times, they knew they needed a superior package design to build market share for their smoked salmon.

We started with a simple vision: focus on the product. We photographed a single slice of the salmon on a fork, and designed a clean, modern package around the image. We then created an oval window on the back panel so customers could see exactly what they were buying, and augmented this with mouth-watering text to turn readers into buyers.

Package design for seafood