Website Design for Financial Planner
As a certified financial planner offering investment advice to clients aged 60 and over, Ben Walden wanted his website designed in a concise and easy-to-navigate manner. And, because of his association with ScotiaMcLeod™, the site needed to follow specific guidelines.
The site text was first optimized for better search engine visibility. To keep all of his marketing materials consistent, the website colour scheme was based on the print ads and brochure we previously designed.
Stock photography of seniors makes the site visually interesting, the larger font makes it easy to read, and the ScotiaMcLeod PDFs and links provide access to a complete range of information.
